Take action
— create awareness.
The Parkinson awareness project implemented for Abdi Ibrahim is a production that combines the sensitivity of medical communication with a social responsibility vision.
- Client
- Abdi Ibrahim
- Category
- Corporate / Medical
- Artist
- Sefa Yamak
- Photographer
- Sefa Yamak
Frequently Asked Questions
How did PAM Istanbul approach the Abdi Ibrahim production?
PAM Istanbul managed the Abdi Ibrahim project end-to-end using its cosmetic and beauty photography expertise. The Abdi Ibrahim shoot required precise light control to render product texture, packaging reflections and skin-interaction moments with accuracy and brand consistency.
What were the key technical challenges on the Abdi Ibrahim shoot?
Managing reflections on glass and plastic packaging was the main challenge. We used custom diffusion panels and a fully controlled studio environment to ensure uniform highlights across every SKU. Photography by Sefa Yamak.
Can you combine still-life product photography and model campaign content in one project?
Yes — PAM Istanbul regularly delivers both formats in a single shoot day for cosmetic brands. Shooting on the same day maintains colour and light consistency across all assets.
What is PAM Istanbul's track record in cosmetic and beauty photography?
Since 2017, PAM Istanbul has delivered cosmetic and beauty photography projects for hundreds of local and international brands from its Istanbul base. The studio, led by Sefa Yamak, works on direct brand partnerships and through creative agency collaborations. The project was completed in 2023.
How is the budget and pricing structure handled for a project like Abdi Ibrahim?
As with every PAM Istanbul project, Abdi Ibrahim began with a detailed brief that informed a transparent, itemised proposal covering crew, equipment, location and post-production costs. Budget tracking and reporting continue throughout the project.
