Jewellery's
— three-day light.
A comprehensive photography production for Altınbaş, the leading jewellery brand — spanning three days across multiple locations.
- Client
- Altınbaş
- Category
- Jewellery / Fashion
- Year
- 2023
Altınbaş jewellery campaign
We delivered a multi-day, multi-location photography production for the leading Turkish jewellery brand Altınbaş.
Throughout the production we managed professional lighting design and meticulous set direction to capture the shine and surface detail of every piece.
From model shots to still-life frames, the campaign's holistic visual language positioned Altınbaş's luxury and elegance with maximum impact across digital platforms.
Frequently Asked Questions
How did PAM Istanbul approach the Altınbaş production?
PAM Istanbul managed the Altınbaş project end-to-end using its fashion photography expertise. The Altınbaş campaign was planned from brief analysis through set build and post-production, ensuring every piece of the collection was presented with the right light, backdrop and composition.
What technical priorities shaped the Altınbaş fashion shoot?
For Altınbaş we tested multiple lighting setups to best convey the fabric texture and silhouette of each piece. Backdrop colour was selected to complement the collection palette, and model direction was closely aligned with the brand moodboard.
How does PAM Istanbul manage styling and model coordination for fashion projects?
Our in-house art director and styling team coordinate every visual detail against the brand brief — from model casting to accessory selection — ensuring on-screen consistency across the full shoot day.
What is PAM Istanbul's track record in fashion photography?
Since 2017, PAM Istanbul has delivered fashion photography projects for hundreds of local and international brands from its Istanbul base. The studio, led by Sefa Yamak, works on direct brand partnerships and through creative agency collaborations. The project was completed in 2023.
How is the budget and pricing structure handled for a project like Altınbaş?
As with every PAM Istanbul project, Altınbaş began with a detailed brief that informed a transparent, itemised proposal covering crew, equipment, location and post-production costs. Budget tracking and reporting continue throughout the project.
