Armine
— Fall / Winter.
Fall/Winter campaign photography for Armine — a complete fashion production blending studio control with editorial sensibility.
- Client
- Armine
- Category
- Fashion / Modest Fashion
- Photographer
- Tamer Yılmaz · 2024
Armine Fall/Winter campaign
A multi-day production capturing Armine's Fall/Winter collection across studio and location setups.
We led casting, styling support, art direction and lighting — delivering campaign images that hold Armine's luxury Modest fashion identity.
Final colour grading and retouch were completed in-house, with assets formatted for digital, print and OOH usage.
Frequently Asked Questions
How did PAM Istanbul approach the Armine production?
PAM Istanbul managed the Armine project end-to-end using its fashion photography expertise. The Armine campaign was planned from brief analysis through set build and post-production, ensuring every piece of the collection was presented with the right light, backdrop and composition.
What technical priorities shaped the Armine fashion shoot?
For Armine we tested multiple lighting setups to best convey the fabric texture and silhouette of each piece. Backdrop colour was selected to complement the collection palette, and model direction was closely aligned with the brand moodboard. Photography by Tamer Yılmaz.
How does PAM Istanbul manage styling and model coordination for fashion projects?
Our in-house art director and styling team coordinate every visual detail against the brand brief — from model casting to accessory selection — ensuring on-screen consistency across the full shoot day.
What is PAM Istanbul's track record in fashion photography?
Since 2017, PAM Istanbul has delivered fashion photography projects for hundreds of local and international brands from its Istanbul base. The studio, led by Sefa Yamak, works on direct brand partnerships and through creative agency collaborations. The project was completed in 2024.
How is the budget and pricing structure handled for a project like Armine?
As with every PAM Istanbul project, Armine began with a detailed brief that informed a transparent, itemised proposal covering crew, equipment, location and post-production costs. Budget tracking and reporting continue throughout the project.
