Berguzar Korel,
— face of elegance.
Our shoot with Berguzar Korel for the Sleepy campaign blends the brand's naturalness with the artist's elegance.
- Talent
- Berguzar Korel
- Brand
- Sleepy
- Category
- Celebrity · Commercial
Frequently Asked Questions
How did PAM Istanbul approach the Sleepy production?
PAM Istanbul managed the Sleepy project end-to-end using its celebrity advertising production expertise. The Sleepy campaign required tight coordination between talent management, brand brief and set logistics — all managed end-to-end by PAM Istanbul.
How does PAM Istanbul manage set logistics on celebrity productions?
On celebrity shoots we agree a detailed brief with the agency in advance, then structure the shoot day to respect the talent's time while delivering every required brand message. Contingency lighting setups are always pre-built.
What value does PAM Istanbul add to large-brand campaigns like Sleepy?
PAM Istanbul integrates creative concept, art direction, technical crew and post-production under one roof. This reduces coordination overhead for the brand and keeps the visual language consistent from brief to final delivery.
What is PAM Istanbul's track record in celebrity advertising production?
Since 2017, PAM Istanbul has delivered celebrity advertising production projects for hundreds of local and international brands from its Istanbul base. The studio, led by Sefa Yamak, works on direct brand partnerships and through creative agency collaborations. The project was completed in 2024.
How is the budget and pricing structure handled for a project like Sleepy?
As with every PAM Istanbul project, Sleepy began with a detailed brief that informed a transparent, itemised proposal covering crew, equipment, location and post-production costs. Budget tracking and reporting continue throughout the project.
