Cartier
— boutique image.
Architectural and brand imagery production for Cartier — premium boutique photography with refined lighting discipline.
- Client
- Cartier
- Category
- Luxury Retail / Architecture
- Photographer
- Fevzi Ondu
Cartier boutique production
A premium production for Cartier focused on the boutique experience — interior architecture, product detail and brand atmosphere.
Lighting was engineered for the brand's signature material reading: gold, glass, marble and product surfaces. Crew handled both stills and motion.
Final output was retouched to Cartier's brand standards, with deliverables ready for digital, print and luxury press placement.
Frequently Asked Questions
How did PAM Istanbul approach the Cartier production?
PAM Istanbul managed the Cartier project end-to-end using its architectural and hospitality photography expertise. The Cartier shoot documented the space's character through precise perspective selection, natural and artificial light management and carefully timed exterior sessions.
What specialist techniques were used on the Cartier architectural shoot?
Shoot times were simulated in advance to maximise golden-hour light. HDR fusion and controlled artificial fill were combined to balance interior and exterior exposures within a single frame. Photography by Fevzi Ondu.
Do you offer drone photography and wide-angle options for real-estate projects?
Yes — alongside ground-level stills and video, PAM Istanbul provides licensed drone photography and aerial videography through our pilot team. All flights are managed with the relevant permit procedures.
What is PAM Istanbul's track record in architectural and hospitality photography?
Since 2017, PAM Istanbul has delivered architectural and hospitality photography projects for hundreds of local and international brands from its Istanbul base. The studio, led by Sefa Yamak, works on direct brand partnerships and through creative agency collaborations. The project was completed in 2023.
How is the budget and pricing structure handled for a project like Cartier?
As with every PAM Istanbul project, Cartier began with a detailed brief that informed a transparent, itemised proposal covering crew, equipment, location and post-production costs. Budget tracking and reporting continue throughout the project.
