Nike × Turkish Football Federation
— national team.
Photography production for the Nike × Turkish Football Federation partnership — national-team portraiture and kit campaign visuals.
- Client
- Nike Turkey × TFF
- Category
- Sport / Jersey Launch
- Agency
- BG Creative
- Photographer
- Sefa Yamak · 2022
Nike × TFF national team production
A campaign production for the Nike × Turkish Football Federation collaboration, featuring national-team portraits and kit hero frames.
Our crew managed talent direction, lighting and art direction — capturing pace, identity and brand-aligned athletic imagery.
Final retouch and grading honoured both Nike's global standards and the federation's national-team identity.
Frequently Asked Questions
How did PAM Istanbul approach the Nike Turkey × TFF production?
PAM Istanbul managed the Nike Turkey × TFF project end-to-end using its commercial and brand production expertise. The Nike Turkey × TFF project was managed end-to-end by PAM Istanbul — from brief analysis and creative concept through set build and post-production delivery.
Which production phases were included in the Nike Turkey × TFF project?
The Nike Turkey × TFF project ran through three main phases: pre-production (moodboard, casting, location scouting), shoot day (set management, art direction) and post-production (colour grading, retouching, format delivery). Photography by Sefa Yamak.
How do you handle location scouting and logistics in Istanbul?
PAM Istanbul's location network and studio infrastructure across Istanbul cover every type of shooting environment the project may require. Location permits, equipment transport and set build logistics are managed by our production coordinator.
What is PAM Istanbul's track record in commercial and brand production?
Since 2017, PAM Istanbul has delivered commercial and brand production projects for hundreds of local and international brands from its Istanbul base. The studio, led by Sefa Yamak, works on direct brand partnerships and through creative agency collaborations. The project was completed in 2022.
How is the budget and pricing structure handled for a project like Nike Turkey × TFF?
As with every PAM Istanbul project, Nike Turkey × TFF began with a detailed brief that informed a transparent, itemised proposal covering crew, equipment, location and post-production costs. Budget tracking and reporting continue throughout the project.
