Tamek
— image campaign.
Brand image campaign for Tamek — lifestyle environments, family-table moments and food atmosphere built around brand values.
- Client
- Tamek
- Category
- Food / Imaj
- Photographer
- Onurhan Aydın · 2024
Tamek image campaign
A brand image campaign for Tamek, blending atmosphere photography with food styling and family-table moments.
Lighting and art direction created warmth and authenticity, while food handling kept appetite cues at full strength.
Final retouch and grading prepared assets for digital, OOH and trade communication channels.
Frequently Asked Questions
How did PAM Istanbul approach the Tamek production?
PAM Istanbul managed the Tamek project end-to-end using its gastronomy and restaurant photography expertise. The Tamek shoot brought together venue atmosphere, food styling and ambient light in a coherent visual story that communicates the brand's dining experience.
How were food styling and venue photography balanced in the Tamek project?
A food stylist worked alongside the PAM Istanbul production team to capture each dish at its most appetising. The venue architecture and existing lighting were treated as compositional assets rather than obstacles. Photography by Onurhan Aydın.
What content formats do you produce for restaurant and café brands?
PAM Istanbul delivers menu photography, venue brand shoots, social media content sets and brand films for hospitality clients. Everything can be planned as a single shoot day or spread across multiple sessions.
What is PAM Istanbul's track record in gastronomy and restaurant photography?
Since 2017, PAM Istanbul has delivered gastronomy and restaurant photography projects for hundreds of local and international brands from its Istanbul base. The studio, led by Sefa Yamak, works on direct brand partnerships and through creative agency collaborations. The project was completed in 2024.
How is the budget and pricing structure handled for a project like Tamek?
As with every PAM Istanbul project, Tamek began with a detailed brief that informed a transparent, itemised proposal covering crew, equipment, location and post-production costs. Budget tracking and reporting continue throughout the project.
