Yusuf Dikeç,
— a sharp gaze.
Our editorial shoot for 404 Magni featuring Olympic shooter Yusuf Dikeç focuses on a visual language that emphasizes character and mastery.
- Talent
- Yusuf Dikeç
- Brand
- 404 Magni
- Category
- Celebrity · Editorial

Frequently Asked Questions
How did PAM Istanbul approach the 404 Magni production?
PAM Istanbul managed the 404 Magni project end-to-end using its editorial photography expertise. The 404 Magni editorial was designed so concept, model direction and post-production reinforced each other within a single visual language managed by PAM Istanbul.
What was the creative process behind the 404 Magni editorial?
We started with a moodboard aligned to the publication's identity and the talent's character. On shoot day, lighting and art direction were handled live by the PAM Istanbul team, with immediate review of each setup.
How is post-production handled for magazine and editorial projects?
Colour grading and retouching follow the publication's technical standards. Deliverable files are prepared in web, print and digital formats agreed in advance, so no extra rounds of conversion are needed.
What is PAM Istanbul's track record in editorial photography?
Since 2017, PAM Istanbul has delivered editorial photography projects for hundreds of local and international brands from its Istanbul base. The studio, led by Sefa Yamak, works on direct brand partnerships and through creative agency collaborations. The project was completed in 2024.
How is the budget and pricing structure handled for a project like 404 Magni?
As with every PAM Istanbul project, 404 Magni began with a detailed brief that informed a transparent, itemised proposal covering crew, equipment, location and post-production costs. Budget tracking and reporting continue throughout the project.