Bioderma × Polina
— celebrity campaign.
Celebrity-led campaign for Bioderma with talent Polina, combining beauty product photography and lifestyle portraits.
- Client
- Bioderma × Polina
- Category
- Anne Bebek / Cosmetics
- Agency
- Medya Evi
- Photographer
- Sefa Yamak · 2023
Bioderma × Polina campaign
A celebrity campaign for Bioderma featuring Polina, blending product detail photography with portrait-driven lifestyle frames.
Our crew handled talent direction, art direction, lighting and product handling end to end — with skin-tone fidelity and product accuracy as priorities.
Final assets were retouched and graded in-house, delivered for digital, print and OOH placements simultaneously.
Frequently Asked Questions
How did PAM Istanbul approach the Bioderma × Polina production?
PAM Istanbul managed the Bioderma × Polina project end-to-end using its cosmetic and beauty photography expertise. The Bioderma × Polina shoot required precise light control to render product texture, packaging reflections and skin-interaction moments with accuracy and brand consistency.
What were the key technical challenges on the Bioderma × Polina shoot?
Managing reflections on glass and plastic packaging was the main challenge. We used custom diffusion panels and a fully controlled studio environment to ensure uniform highlights across every SKU. Photography by Sefa Yamak.
Can you combine still-life product photography and model campaign content in one project?
Yes — PAM Istanbul regularly delivers both formats in a single shoot day for cosmetic brands. Shooting on the same day maintains colour and light consistency across all assets.
What is PAM Istanbul's track record in cosmetic and beauty photography?
Since 2017, PAM Istanbul has delivered cosmetic and beauty photography projects for hundreds of local and international brands from its Istanbul base. The studio, led by Sefa Yamak, works on direct brand partnerships and through creative agency collaborations. The project was completed in 2023.
How is the budget and pricing structure handled for a project like Bioderma × Polina?
As with every PAM Istanbul project, Bioderma × Polina began with a detailed brief that informed a transparent, itemised proposal covering crew, equipment, location and post-production costs. Budget tracking and reporting continue throughout the project.
