Efes Pilsen
— beverage campaign.
Beverage campaign production for Efes Pilsen, blending atmosphere photography with technical liquid photography for the core campaign visuals.
- Client
- Efes Pilsen
- Category
- Film / Videthe · Gastronomy
- Photographer
- Onurhan Aydın · 2019
Efes Pilsen beverage campaign
Our crew delivered a beverage-grade production for Efes Pilsen — atmosphere shots, product hero frames and lifestyle environments.
Liquid photography was handled with specialised lighting rigs, capturing pour, condensation and surface texture at campaign-level fidelity.
Final assets were graded and retouched in-house, ready for OOH, digital and print rollout.
Frequently Asked Questions
How did PAM Istanbul approach the Efes Pilsen production?
PAM Istanbul managed the Efes Pilsen project end-to-end using its gastronomy and restaurant photography expertise. The Efes Pilsen shoot brought together venue atmosphere, food styling and ambient light in a coherent visual story that communicates the brand's dining experience.
How were food styling and venue photography balanced in the Efes Pilsen project?
A food stylist worked alongside the PAM Istanbul production team to capture each dish at its most appetising. The venue architecture and existing lighting were treated as compositional assets rather than obstacles. Photography by Onurhan Aydın.
What content formats do you produce for restaurant and café brands?
PAM Istanbul delivers menu photography, venue brand shoots, social media content sets and brand films for hospitality clients. Everything can be planned as a single shoot day or spread across multiple sessions.
What is PAM Istanbul's track record in gastronomy and restaurant photography?
Since 2017, PAM Istanbul has delivered gastronomy and restaurant photography projects for hundreds of local and international brands from its Istanbul base. The studio, led by Sefa Yamak, works on direct brand partnerships and through creative agency collaborations. The project was completed in 2019.
How is the budget and pricing structure handled for a project like Efes Pilsen?
As with every PAM Istanbul project, Efes Pilsen began with a detailed brief that informed a transparent, itemised proposal covering crew, equipment, location and post-production costs. Budget tracking and reporting continue throughout the project.
