Mey Diageo
— beverage portfolio.
Beverage portfolio production for Mey Diageo — premium spirits photography with controlled lighting and category-grade composition.
- Client
- Mey Diageo
- Category
- Beverage / Still Life
- Photographer
- Ilker Genç
Mey Diageo beverage production
A premium beverage production for Mey Diageo's spirits portfolio — bottle hero shots, atmosphere environments and serve-suggestion compositions.
Lighting was engineered for liquid behaviour, glass clarity and label legibility — at premium category standards.
Final retouch and colour treatment matched the brand's premium positioning across trade and consumer channels.
Frequently Asked Questions
How did PAM Istanbul approach the Mey Diageo production?
PAM Istanbul managed the Mey Diageo project end-to-end using its product and still-life photography expertise. The Mey Diageo still-life production visualised the form, texture and material qualities of each product through a controlled studio environment tailored to the brand's aesthetic.
How did you highlight the product characteristics in the Mey Diageo shoot?
Lighting was designed through a form-and-texture analysis of each Mey Diageo product. Hard and soft sources were balanced to reveal three-dimensional form and material quality without overexposing highlights. Photography by Ilker Genç.
What is the difference between e-commerce and social-media product photography?
E-commerce requires clean white or neutral backgrounds with standardised angles. Social media content benefits from lifestyle context and atmospheric settings. PAM Istanbul delivers both formats from the same shoot day.
What is PAM Istanbul's track record in product and still-life photography?
Since 2017, PAM Istanbul has delivered product and still-life photography projects for hundreds of local and international brands from its Istanbul base. The studio, led by Sefa Yamak, works on direct brand partnerships and through creative agency collaborations. The project was completed in 2023.
How is the budget and pricing structure handled for a project like Mey Diageo?
As with every PAM Istanbul project, Mey Diageo began with a detailed brief that informed a transparent, itemised proposal covering crew, equipment, location and post-production costs. Budget tracking and reporting continue throughout the project.
