San Pellegrino
— mineral water campaign.
A premium beverage campaign for San Pellegrino — bottle photography, lifestyle environments and dining context delivered as one production.
- Client
- San Pellegrino
- Category
- Beverage / Gastronomy
- Photographer
- Onurhan Aydın
San Pellegrino beverage campaign
A premium production for San Pellegrino, balancing product hero photography with European-table lifestyle environments.
Lighting handled glass clarity and water surface tension with precision, while lifestyle frames captured premium dining context.
Final retouch and grading aligned with San Pellegrino's global brand identity for digital, OOH and trade rollout.
Frequently Asked Questions
How did PAM Istanbul approach the San Pellegrino production?
PAM Istanbul managed the San Pellegrino project end-to-end using its gastronomy and restaurant photography expertise. The San Pellegrino shoot brought together venue atmosphere, food styling and ambient light in a coherent visual story that communicates the brand's dining experience.
How were food styling and venue photography balanced in the San Pellegrino project?
A food stylist worked alongside the PAM Istanbul production team to capture each dish at its most appetising. The venue architecture and existing lighting were treated as compositional assets rather than obstacles. Photography by Onurhan Aydın.
What content formats do you produce for restaurant and café brands?
PAM Istanbul delivers menu photography, venue brand shoots, social media content sets and brand films for hospitality clients. Everything can be planned as a single shoot day or spread across multiple sessions.
What is PAM Istanbul's track record in gastronomy and restaurant photography?
Since 2017, PAM Istanbul has delivered gastronomy and restaurant photography projects for hundreds of local and international brands from its Istanbul base. The studio, led by Sefa Yamak, works on direct brand partnerships and through creative agency collaborations. The project was completed in 2024.
How is the budget and pricing structure handled for a project like San Pellegrino?
As with every PAM Istanbul project, San Pellegrino began with a detailed brief that informed a transparent, itemised proposal covering crew, equipment, location and post-production costs. Budget tracking and reporting continue throughout the project.
