SuperFresh
— food campaign.
Food campaign production for SuperFresh — packaging-aware product photography and dish styling for ready meals and frozen formats.
- Client
- SuperFresh
- Category
- Food / Product
- Photographer
- Ilker Genç · 2023
SuperFresh food production
A category-grade food production for SuperFresh, delivering packaging-ready dish photography and lifestyle support frames.
Our food styling and lighting teams maintained appetite cues across dish types — meals, snacks and frozen-format presentations.
Final retouch and grading produced consistent hero, packaging-support and social variations from one production day.
Frequently Asked Questions
How did PAM Istanbul approach the SuperFresh production?
PAM Istanbul managed the SuperFresh project end-to-end using its gastronomy and restaurant photography expertise. The SuperFresh shoot brought together venue atmosphere, food styling and ambient light in a coherent visual story that communicates the brand's dining experience.
How were food styling and venue photography balanced in the SuperFresh project?
A food stylist worked alongside the PAM Istanbul production team to capture each dish at its most appetising. The venue architecture and existing lighting were treated as compositional assets rather than obstacles. Photography by Ilker Genç.
What content formats do you produce for restaurant and café brands?
PAM Istanbul delivers menu photography, venue brand shoots, social media content sets and brand films for hospitality clients. Everything can be planned as a single shoot day or spread across multiple sessions.
What is PAM Istanbul's track record in gastronomy and restaurant photography?
Since 2017, PAM Istanbul has delivered gastronomy and restaurant photography projects for hundreds of local and international brands from its Istanbul base. The studio, led by Sefa Yamak, works on direct brand partnerships and through creative agency collaborations. The project was completed in 2023.
How is the budget and pricing structure handled for a project like SuperFresh?
As with every PAM Istanbul project, SuperFresh began with a detailed brief that informed a transparent, itemised proposal covering crew, equipment, location and post-production costs. Budget tracking and reporting continue throughout the project.
