Filiz Makarna
— food campaign.
Food campaign photography for Filiz Makarna — gastronomy-grade production with dish styling, surface materials and atmosphere lighting.
- Client
- Filiz Makarna
- Category
- Food / Imaj
- Photographer
- Ilker Genç · 2022
Filiz Makarna food production
A complete food campaign production for Filiz Makarna, from dish styling through to final retouch.
Our crew handled food styling on-set, atmosphere lighting and surface design — delivering frames with strong appetite cues and brand fit.
Outputs covered hero campaign images, packaging support assets and recipe-driven social variations from one production run.
Frequently Asked Questions
How did PAM Istanbul approach the Filiz Makarna production?
PAM Istanbul managed the Filiz Makarna project end-to-end using its gastronomy and restaurant photography expertise. The Filiz Makarna shoot brought together venue atmosphere, food styling and ambient light in a coherent visual story that communicates the brand's dining experience.
How were food styling and venue photography balanced in the Filiz Makarna project?
A food stylist worked alongside the PAM Istanbul production team to capture each dish at its most appetising. The venue architecture and existing lighting were treated as compositional assets rather than obstacles. Photography by Ilker Genç.
What content formats do you produce for restaurant and café brands?
PAM Istanbul delivers menu photography, venue brand shoots, social media content sets and brand films for hospitality clients. Everything can be planned as a single shoot day or spread across multiple sessions.
What is PAM Istanbul's track record in gastronomy and restaurant photography?
Since 2017, PAM Istanbul has delivered gastronomy and restaurant photography projects for hundreds of local and international brands from its Istanbul base. The studio, led by Sefa Yamak, works on direct brand partnerships and through creative agency collaborations. The project was completed in 2022.
How is the budget and pricing structure handled for a project like Filiz Makarna?
As with every PAM Istanbul project, Filiz Makarna began with a detailed brief that informed a transparent, itemised proposal covering crew, equipment, location and post-production costs. Budget tracking and reporting continue throughout the project.
