Fashion,
— brand, frame, light.
A sleepwear & lounge fashion photography we produced for Hays, pairing seasonal pieces with a quiet composition and natural light. Creative direction, art direction and post-production were delivered by our Istanbul-based team.
- Brand
- Hays
- Category
- Sleepwear & Lounge
- Photographer
- Ferhat Önk · 2023
Pam Istanbul'da Hays Pijama - Şıklık ve Konforu Bir Arada Bulun fashion photography
Our Istanbul-based production team led every step of the Sleepwear & Lounge Fashion Photography programme for Hays within a single production chain — brand communication, creative direction and art direction included. The PAM Istanbul approach is built on clean compositions that strengthen the visual voice without disrupting brand identity, precise framing, and detailed post-production.
Long-running collaborations with leading brands across Turkey feed our flexible Istanbul-led production model — campaigns, content programmes and brand-visual identity projects share the same craft. The Hays project is a concrete example of that production discipline.
Frequently Asked Questions
How did PAM Istanbul approach the Hays production?
PAM Istanbul managed the Hays project end-to-end using its commercial and brand production expertise. The Hays project was managed end-to-end by PAM Istanbul — from brief analysis and creative concept through set build and post-production delivery.
Which production phases were included in the Hays project?
The Hays project ran through three main phases: pre-production (moodboard, casting, location scouting), shoot day (set management, art direction) and post-production (colour grading, retouching, format delivery). Photography by Ferhat Önk.
How do you handle location scouting and logistics in Istanbul?
PAM Istanbul's location network and studio infrastructure across Istanbul cover every type of shooting environment the project may require. Location permits, equipment transport and set build logistics are managed by our production coordinator.
What is PAM Istanbul's track record in commercial and brand production?
Since 2017, PAM Istanbul has delivered commercial and brand production projects for hundreds of local and international brands from its Istanbul base. The studio, led by Sefa Yamak, works on direct brand partnerships and through creative agency collaborations. The project was completed in 2023.
How is the budget and pricing structure handled for a project like Hays?
As with every PAM Istanbul project, Hays began with a detailed brief that informed a transparent, itemised proposal covering crew, equipment, location and post-production costs. Budget tracking and reporting continue throughout the project.
