Migros
— retail production.
Retail and brand production for Migros — store environment, product detail and lifestyle moments delivered at scale.
- Client
- Migros
- Category
- Perakende / Tekstil
- Artist
- Ecem Güler
Migros retail production
A multi-format production for Migros covering store interiors, private-label products and lifestyle scenarios.
Our crew moved through working retail environments without disrupting operations — capturing both architectural and product-grade frames.
Final output was tuned for Migros's brand voice, delivered ready for digital, print and in-store communication.
Frequently Asked Questions
How did PAM Istanbul approach the Migros production?
PAM Istanbul managed the Migros project end-to-end using its commercial and brand production expertise. The Migros project was managed end-to-end by PAM Istanbul — from brief analysis and creative concept through set build and post-production delivery.
Which production phases were included in the Migros project?
The Migros project ran through three main phases: pre-production (moodboard, casting, location scouting), shoot day (set management, art direction) and post-production (colour grading, retouching, format delivery).
How do you handle location scouting and logistics in Istanbul?
PAM Istanbul's location network and studio infrastructure across Istanbul cover every type of shooting environment the project may require. Location permits, equipment transport and set build logistics are managed by our production coordinator.
What is PAM Istanbul's track record in commercial and brand production?
Since 2017, PAM Istanbul has delivered commercial and brand production projects for hundreds of local and international brands from its Istanbul base. The studio, led by Sefa Yamak, works on direct brand partnerships and through creative agency collaborations. The project was completed in 2023.
How is the budget and pricing structure handled for a project like Migros?
As with every PAM Istanbul project, Migros began with a detailed brief that informed a transparent, itemised proposal covering crew, equipment, location and post-production costs. Budget tracking and reporting continue throughout the project.
