Mercedes-Benz
— automotive production.
Automotive photography for Mercedes-Benz — catalogue and brand assets delivered with technical precision and cinematic atmosphere.
- Client
- Mercedes-Benz
- Category
- Automotive / Catalog
- Photographer
- Fethi Izan
Mercedes-Benz automotive production
A multi-day automotive production for Mercedes-Benz, covering hero exterior, technical detail and lifestyle environment frames.
Lighting was engineered for surface accuracy across body panels and interior materials, with full motion-control camera support on hero compositions.
Final output was retouched and colour-graded to Mercedes-Benz brand specifications, ready for catalogue, configurator and dealer channels.
Frequently Asked Questions
How did PAM Istanbul approach the Mercedes-Benz production?
PAM Istanbul managed the Mercedes-Benz project end-to-end using its automotive photo and film production expertise. The Mercedes-Benz automotive production covered exterior design, interior detail and motion sequences through a combination of controlled studio work and outdoor location shoots.
What shooting locations and techniques were used for the Mercedes-Benz automotive project?
Studio static shots were paired with location production to show the vehicle in context. Rolling-shot and track techniques were used for motion sequences, with motion-blur calibrated to the brand's dynamic positioning. Photography by Fethi Izan.
Can you produce film and 360° content for automotive brands?
Alongside photography, PAM Istanbul produces branded content films, vehicle reveal videos and short-format social content. 360° interior views are available using specialist rigs and stitching software.
What is PAM Istanbul's track record in automotive photo and film production?
Since 2017, PAM Istanbul has delivered automotive photo and film production projects for hundreds of local and international brands from its Istanbul base. The studio, led by Sefa Yamak, works on direct brand partnerships and through creative agency collaborations. The project was completed in 2024.
How is the budget and pricing structure handled for a project like Mercedes-Benz?
As with every PAM Istanbul project, Mercedes-Benz began with a detailed brief that informed a transparent, itemised proposal covering crew, equipment, location and post-production costs. Budget tracking and reporting continue throughout the project.
