Suzuki S-Cross
— automotive campaign.
Automotive campaign production for Suzuki S-Cross — exterior, interior and dynamic location photography across challenging terrain.
- Client
- Suzuki
- Category
- Automotive / Lifestyle
- Location
- Istanbul
Suzuki S-Cross automotive campaign
A multi-day campaign production for Suzuki S-Cross, balancing studio control with challenging-location capability.
Lighting and motion-aware setups handled body panels, interior materials and dynamic terrain coverage — within one continuous production block.
Final retouch and grading delivered hero campaign frames and dealer-ready support assets to brand specification.
Frequently Asked Questions
How did PAM Istanbul approach the Suzuki production?
PAM Istanbul managed the Suzuki project end-to-end using its automotive photo and film production expertise. The Suzuki automotive production covered exterior design, interior detail and motion sequences through a combination of controlled studio work and outdoor location shoots.
What shooting locations and techniques were used for the Suzuki automotive project?
Studio static shots were paired with location production to show the vehicle in context. Rolling-shot and track techniques were used for motion sequences, with motion-blur calibrated to the brand's dynamic positioning.
Can you produce film and 360° content for automotive brands?
Alongside photography, PAM Istanbul produces branded content films, vehicle reveal videos and short-format social content. 360° interior views are available using specialist rigs and stitching software.
What is PAM Istanbul's track record in automotive photo and film production?
Since 2017, PAM Istanbul has delivered automotive photo and film production projects for hundreds of local and international brands from its Istanbul base. The studio, led by Sefa Yamak, works on direct brand partnerships and through creative agency collaborations. The project was completed in 2023.
How is the budget and pricing structure handled for a project like Suzuki?
As with every PAM Istanbul project, Suzuki began with a detailed brief that informed a transparent, itemised proposal covering crew, equipment, location and post-production costs. Budget tracking and reporting continue throughout the project.
