Ülker Hanımeller
— food campaign.
Food campaign for Ülker Hanımeller — pastry-grade dish styling and packaging-ready product photography.
- Client
- Ülker Hanımeller
- Category
- Advertising / Snacks
- Photographer
- Onurhan Aydın
Ülker Hanımeller food production
A pastry-grade food production for Ülker Hanımeller — dish styling, surface materials and packaging-aware composition.
Lighting and food handling teams kept texture, crumb and glaze at peak appetite read across the product range.
Final retouch and grading produced consistent hero, packaging-support and seasonal variations from one production day.
Frequently Asked Questions
How did PAM Istanbul approach the Ülker Hanımeller production?
PAM Istanbul managed the Ülker Hanımeller project end-to-end using its celebrity advertising production expertise. The Ülker Hanımeller campaign required tight coordination between talent management, brand brief and set logistics — all managed end-to-end by PAM Istanbul.
How does PAM Istanbul manage set logistics on celebrity productions?
On celebrity shoots we agree a detailed brief with the agency in advance, then structure the shoot day to respect the talent's time while delivering every required brand message. Contingency lighting setups are always pre-built. Photography by Onurhan Aydın.
What value does PAM Istanbul add to large-brand campaigns like Ülker Hanımeller?
PAM Istanbul integrates creative concept, art direction, technical crew and post-production under one roof. This reduces coordination overhead for the brand and keeps the visual language consistent from brief to final delivery.
What is PAM Istanbul's track record in celebrity advertising production?
Since 2017, PAM Istanbul has delivered celebrity advertising production projects for hundreds of local and international brands from its Istanbul base. The studio, led by Sefa Yamak, works on direct brand partnerships and through creative agency collaborations. The project was completed in 2024.
How is the budget and pricing structure handled for a project like Ülker Hanımeller?
As with every PAM Istanbul project, Ülker Hanımeller began with a detailed brief that informed a transparent, itemised proposal covering crew, equipment, location and post-production costs. Budget tracking and reporting continue throughout the project.
