Hotiç
— footwear campaign.
Footwear and accessory campaign production for Hotiç, balancing studio control with editorial fashion direction.
- Client
- Hotiç
- Category
- Fashion / Footwear
- Photographer
- Sefa Yamak
Hotiç footwear campaign
A campaign production for Hotiç across footwear and accessories — full crew handling styling, art direction, lighting and post.
Lighting was tuned per material: leather grain, suede, hardware reflections — each surface read at campaign quality.
Final retouch and grading were delivered in-house, with assets formatted for digital, print and lookbook rollout.
Frequently Asked Questions
How did PAM Istanbul approach the Hotiç production?
PAM Istanbul managed the Hotiç project end-to-end using its fashion photography expertise. The Hotiç campaign was planned from brief analysis through set build and post-production, ensuring every piece of the collection was presented with the right light, backdrop and composition.
What technical priorities shaped the Hotiç fashion shoot?
For Hotiç we tested multiple lighting setups to best convey the fabric texture and silhouette of each piece. Backdrop colour was selected to complement the collection palette, and model direction was closely aligned with the brand moodboard. Photography by Sefa Yamak.
How does PAM Istanbul manage styling and model coordination for fashion projects?
Our in-house art director and styling team coordinate every visual detail against the brand brief — from model casting to accessory selection — ensuring on-screen consistency across the full shoot day.
What is PAM Istanbul's track record in fashion photography?
Since 2017, PAM Istanbul has delivered fashion photography projects for hundreds of local and international brands from its Istanbul base. The studio, led by Sefa Yamak, works on direct brand partnerships and through creative agency collaborations. The project was completed in 2024.
How is the budget and pricing structure handled for a project like Hotiç?
As with every PAM Istanbul project, Hotiç began with a detailed brief that informed a transparent, itemised proposal covering crew, equipment, location and post-production costs. Budget tracking and reporting continue throughout the project.
