Poanes
— editorial collection.
Editorial fashion production for Poanes — fabric movement, model styling and on-set art direction in a single coherent visual language.
- Client
- Poanes
- Category
- Fashion / Catalog
- Photographer
- Alper Polat · 2024
Poanes editorial production
An editorial-driven production for Poanes, capturing scarves and accessories with a soft, story-led visual language.
Our crew managed casting, styling support, lighting and art direction — moving across studio and natural-light settings.
Final retouch and colour treatment supported a layered, editorial look ready for lookbook and campaign placement.
Frequently Asked Questions
How did PAM Istanbul approach the Poanes production?
PAM Istanbul managed the Poanes project end-to-end using its fashion photography expertise. The Poanes campaign was planned from brief analysis through set build and post-production, ensuring every piece of the collection was presented with the right light, backdrop and composition.
What technical priorities shaped the Poanes fashion shoot?
For Poanes we tested multiple lighting setups to best convey the fabric texture and silhouette of each piece. Backdrop colour was selected to complement the collection palette, and model direction was closely aligned with the brand moodboard. Photography by Alper Polat.
How does PAM Istanbul manage styling and model coordination for fashion projects?
Our in-house art director and styling team coordinate every visual detail against the brand brief — from model casting to accessory selection — ensuring on-screen consistency across the full shoot day.
What is PAM Istanbul's track record in fashion photography?
Since 2017, PAM Istanbul has delivered fashion photography projects for hundreds of local and international brands from its Istanbul base. The studio, led by Sefa Yamak, works on direct brand partnerships and through creative agency collaborations. The project was completed in 2024.
How is the budget and pricing structure handled for a project like Poanes?
As with every PAM Istanbul project, Poanes began with a detailed brief that informed a transparent, itemised proposal covering crew, equipment, location and post-production costs. Budget tracking and reporting continue throughout the project.
