Pierre Cardin
— Spring / Summer 2024.
Spring/Summer 2024 campaign production for Pierre Cardin — full fashion production with editorial direction and studio control.
- Client
- Pierre Cardin
- Category
- Fashion / Campaign
- Photographer
- Tamer Yılmaz
Pierre Cardin Spring/Summer 2024 campaign
A full Spring/Summer 2024 campaign for Pierre Cardin — casting, styling support, art direction, lighting and post.
Our team built lighting setups tuned for fabric behaviour and seasonal palette, with editorial framing across hero, lookbook and detail.
Final retouch and grading delivered the brand's heritage tone with a current, digital-first finish.
Frequently Asked Questions
How did PAM Istanbul approach the Pierre Cardin production?
PAM Istanbul managed the Pierre Cardin project end-to-end using its fashion photography expertise. The Pierre Cardin campaign was planned from brief analysis through set build and post-production, ensuring every piece of the collection was presented with the right light, backdrop and composition.
What technical priorities shaped the Pierre Cardin fashion shoot?
For Pierre Cardin we tested multiple lighting setups to best convey the fabric texture and silhouette of each piece. Backdrop colour was selected to complement the collection palette, and model direction was closely aligned with the brand moodboard. Photography by Tamer Yılmaz.
How does PAM Istanbul manage styling and model coordination for fashion projects?
Our in-house art director and styling team coordinate every visual detail against the brand brief — from model casting to accessory selection — ensuring on-screen consistency across the full shoot day.
What is PAM Istanbul's track record in fashion photography?
Since 2017, PAM Istanbul has delivered fashion photography projects for hundreds of local and international brands from its Istanbul base. The studio, led by Sefa Yamak, works on direct brand partnerships and through creative agency collaborations. The project was completed in 2024.
How is the budget and pricing structure handled for a project like Pierre Cardin?
As with every PAM Istanbul project, Pierre Cardin began with a detailed brief that informed a transparent, itemised proposal covering crew, equipment, location and post-production costs. Budget tracking and reporting continue throughout the project.
