Petrol Ofisi
— MaxiMoto campaign.
Campaign production for Petrol Ofisi MaxiMoto — motorbike fuel positioning told through atmosphere, performance and brand environment.
- Client
- Petrol Ofisi MaxiMoto
- Category
- Automotive / Product
- Agency
- Punch BBDO
- Photographer
- Sefa Yamak · 2024
Petrol Ofisi MaxiMoto campaign production
A campaign-led production for Petrol Ofisi's MaxiMoto product, blending station environments with motorbike performance imagery.
Our crew handled location production, talent direction and motion-aware lighting — built around the energy of the product.
Final retouch and grading aligned with Petrol Ofisi's brand voice, delivered for digital, OOH and trade rollout.
Frequently Asked Questions
How did PAM Istanbul approach the Petrol Ofisi MaxiMoto production?
PAM Istanbul managed the Petrol Ofisi MaxiMoto project end-to-end using its product and still-life photography expertise. The Petrol Ofisi MaxiMoto still-life production visualised the form, texture and material qualities of each product through a controlled studio environment tailored to the brand's aesthetic.
How did you highlight the product characteristics in the Petrol Ofisi MaxiMoto shoot?
Lighting was designed through a form-and-texture analysis of each Petrol Ofisi MaxiMoto product. Hard and soft sources were balanced to reveal three-dimensional form and material quality without overexposing highlights. Photography by Sefa Yamak.
What is the difference between e-commerce and social-media product photography?
E-commerce requires clean white or neutral backgrounds with standardised angles. Social media content benefits from lifestyle context and atmospheric settings. PAM Istanbul delivers both formats from the same shoot day.
What is PAM Istanbul's track record in product and still-life photography?
Since 2017, PAM Istanbul has delivered product and still-life photography projects for hundreds of local and international brands from its Istanbul base. The studio, led by Sefa Yamak, works on direct brand partnerships and through creative agency collaborations. The project was completed in 2024.
How is the budget and pricing structure handled for a project like Petrol Ofisi MaxiMoto?
As with every PAM Istanbul project, Petrol Ofisi MaxiMoto began with a detailed brief that informed a transparent, itemised proposal covering crew, equipment, location and post-production costs. Budget tracking and reporting continue throughout the project.
