Realme
— seasonal campaign.
A seasonal celebration campaign for Realme — product photography with festive set design and lifestyle direction.
- Client
- Real Me
- Category
- Technology / Still Life
- Agency
- Karbonat
- Photographer
- Alper Polat · 2023
Realme seasonal campaign
A seasonal campaign production for Realme, blending product hero photography with festive set design and lifestyle frames.
Our crew managed art direction, lighting and prop styling — delivering campaign-ready assets aligned to the brand's seasonal voice.
Final retouch and grading produced both hero campaign images and social content from one production day.
Frequently Asked Questions
How did PAM Istanbul approach the Real Me production?
PAM Istanbul managed the Real Me project end-to-end using its product and still-life photography expertise. The Real Me still-life production visualised the form, texture and material qualities of each product through a controlled studio environment tailored to the brand's aesthetic.
How did you highlight the product characteristics in the Real Me shoot?
Lighting was designed through a form-and-texture analysis of each Real Me product. Hard and soft sources were balanced to reveal three-dimensional form and material quality without overexposing highlights. Photography by Alper Polat.
What is the difference between e-commerce and social-media product photography?
E-commerce requires clean white or neutral backgrounds with standardised angles. Social media content benefits from lifestyle context and atmospheric settings. PAM Istanbul delivers both formats from the same shoot day.
What is PAM Istanbul's track record in product and still-life photography?
Since 2017, PAM Istanbul has delivered product and still-life photography projects for hundreds of local and international brands from its Istanbul base. The studio, led by Sefa Yamak, works on direct brand partnerships and through creative agency collaborations. The project was completed in 2023.
How is the budget and pricing structure handled for a project like Real Me?
As with every PAM Istanbul project, Real Me began with a detailed brief that informed a transparent, itemised proposal covering crew, equipment, location and post-production costs. Budget tracking and reporting continue throughout the project.
