Realme
— 11 Pro launch.
This series, captured by Tamer Yılmaz, focuses on the iconic synergy between technology and athletes. Launch production for Realme 11 Pro in Turkey — celebrity casting, key visual photography and product hero compositions.
- Client
- Realme Turkey
- Category
- Technology / Celebrity Campaign
- Photographer
- Tamer Yılmaz
Realme 11 Pro launch
A campaign-led launch production for Realme's 11 Pro series in Turkey, featuring celebrity talent (Melissa Vargas, Mete Gazoz).
Our crew handled talent direction, art direction, lighting and product hero composition — delivering both still and motion assets.
Final retouch and grading prepared materials for digital, OOH and retail placement across the launch window.
Frequently Asked Questions
How did PAM Istanbul approach the Realme Turkey production?
PAM Istanbul managed the Realme Turkey project end-to-end using its celebrity advertising production expertise. The Realme Turkey campaign required tight coordination between talent management, brand brief and set logistics — all managed end-to-end by PAM Istanbul.
How does PAM Istanbul manage set logistics on celebrity productions?
On celebrity shoots we agree a detailed brief with the agency in advance, then structure the shoot day to respect the talent's time while delivering every required brand message. Contingency lighting setups are always pre-built. Photography by Tamer Yılmaz.
What value does PAM Istanbul add to large-brand campaigns like Realme Turkey?
PAM Istanbul integrates creative concept, art direction, technical crew and post-production under one roof. This reduces coordination overhead for the brand and keeps the visual language consistent from brief to final delivery.
What is PAM Istanbul's track record in celebrity advertising production?
Since 2017, PAM Istanbul has delivered celebrity advertising production projects for hundreds of local and international brands from its Istanbul base. The studio, led by Sefa Yamak, works on direct brand partnerships and through creative agency collaborations. The project was completed in 2023.
How is the budget and pricing structure handled for a project like Realme Turkey?
As with every PAM Istanbul project, Realme Turkey began with a detailed brief that informed a transparent, itemised proposal covering crew, equipment, location and post-production costs. Budget tracking and reporting continue throughout the project.
