Xiaomi
— still life series.
Still-life product photography for Xiaomi — sculptural compositions and material rendering at campaign-grade fidelity.
- Client
- Xiaomi Turkey
- Category
- Technology / Still Life
- Agency
- Senfonico
- Year
- 2021
Xiaomi still life production
A still-life series for Xiaomi — sculptural compositions, surface texture and product material at campaign-grade fidelity.
Our lighting team built material-specific setups for each surface type, with macro detail and hero composition delivered together.
Final retouch and grading produced consistent assets for digital, retail and editorial use cases.
Frequently Asked Questions
How did PAM Istanbul approach the Xiaomi Turkey production?
PAM Istanbul managed the Xiaomi Turkey project end-to-end using its product and still-life photography expertise. The Xiaomi Turkey still-life production visualised the form, texture and material qualities of each product through a controlled studio environment tailored to the brand's aesthetic.
How did you highlight the product characteristics in the Xiaomi Turkey shoot?
Lighting was designed through a form-and-texture analysis of each Xiaomi Turkey product. Hard and soft sources were balanced to reveal three-dimensional form and material quality without overexposing highlights.
What is the difference between e-commerce and social-media product photography?
E-commerce requires clean white or neutral backgrounds with standardised angles. Social media content benefits from lifestyle context and atmospheric settings. PAM Istanbul delivers both formats from the same shoot day.
What is PAM Istanbul's track record in product and still-life photography?
Since 2017, PAM Istanbul has delivered product and still-life photography projects for hundreds of local and international brands from its Istanbul base. The studio, led by Sefa Yamak, works on direct brand partnerships and through creative agency collaborations. The project was completed in 2021.
How is the budget and pricing structure handled for a project like Xiaomi Turkey?
As with every PAM Istanbul project, Xiaomi Turkey began with a detailed brief that informed a transparent, itemised proposal covering crew, equipment, location and post-production costs. Budget tracking and reporting continue throughout the project.
