Xiaomi
— editorial advertorial.
Editorial advertorial production for Xiaomi — story-led photography that balances product narrative with editorial design.
- Client
- Xiaomi Turkey
- Category
- Tech / Advertorial
- Delivery
- Photography · Videthe · Post
- Photographer
- PAM Istanbul
Xiaomi editorial advertorial
An editorial advertorial production for Xiaomi, told through a story-led visual language that lifts the product without forcing it.
Our crew handled casting, art direction, lighting and post — delivering visuals at editorial standard with commercial intent.
Final retouch and grading aligned with Xiaomi's brand voice across digital and editorial placements.
Frequently Asked Questions
How did PAM Istanbul approach the Xiaomi Turkey production?
PAM Istanbul managed the Xiaomi Turkey project end-to-end using its commercial and brand production expertise. The Xiaomi Turkey project was managed end-to-end by PAM Istanbul — from brief analysis and creative concept through set build and post-production delivery.
Which production phases were included in the Xiaomi Turkey project?
The Xiaomi Turkey project ran through three main phases: pre-production (moodboard, casting, location scouting), shoot day (set management, art direction) and post-production (colour grading, retouching, format delivery).
How do you handle location scouting and logistics in Istanbul?
PAM Istanbul's location network and studio infrastructure across Istanbul cover every type of shooting environment the project may require. Location permits, equipment transport and set build logistics are managed by our production coordinator.
What is PAM Istanbul's track record in commercial and brand production?
Since 2017, PAM Istanbul has delivered commercial and brand production projects for hundreds of local and international brands from its Istanbul base. The studio, led by Sefa Yamak, works on direct brand partnerships and through creative agency collaborations. The project was completed in 2024.
How is the budget and pricing structure handled for a project like Xiaomi Turkey?
As with every PAM Istanbul project, Xiaomi Turkey began with a detailed brief that informed a transparent, itemised proposal covering crew, equipment, location and post-production costs. Budget tracking and reporting continue throughout the project.
