Lookbook and catalogue production for fashion brands in Istanbul. Season collections, editorial campaigns and e-commerce, with casting, styling, set design and art direction. Studio or Istanbul locations.
Season Lookbook — SS and AW collection shoots with editorial and sales-focused outputs. Season story, colour palette and brand character translated into images.
Catalogue Production — High-volume, clean shoots for digital and print catalogues. Product numbering, variant management and structured delivery included.
Casting & Model Coordination — Brand-matched model selection, fit model coordination and international bookings through our agency network.
Styling & Art Direction — Stylists and art directors work from your brief: look planning, prop selection, set design.
Lookbook Video — Collection campaign video, Reels and digital content shot alongside the photography on the same day.
Season story, target audience, sales channels and visual tone defined. Reference moodboard prepared.
Model options presented, approval confirmed. Schedule and timing planned.
Stylist prepares collection looks. Product-model pairings confirmed before shoot day.
Studio or location shoot with full crew. Photo and video on the same set.
Approved selects retouched and colour corrected. E-commerce, catalogue and social media formats delivered separately.
Fashion & textile brands — Brands that want to capture a season's collection as lookbook, e-commerce and editorial in a single production.
E-commerce & retail — Teams who need consistent on-model look imagery for site, catalogue and marketplaces alongside campaign visuals.
Designers & studios — Designer labels presenting a new collection with the right styling and art direction.
Agencies & stylists — Agencies looking for a set crew they can hand a client's lookbook production to with confidence.
Production scope — Casting (fit, editorial, influencer), styling and look planning, art direction, set and lighting, hair & makeup coordination, on-set production management.
Output types — Editorial lookbook, e-commerce front/back and on-model, detail and texture shots, social media frames — multiple uses from the same looks.
Deliverables — Colour- and skin-tone-corrected retouching, files optimised for web and print, clean-background versions for e-commerce. Delivered with a defined image count per look.
Formats — Ratios for site, marketplaces, catalogue and social. Web, editorial and social planned together in one shoot.
A lookbook usually sits inside a wider season production. Under the same brief, these services often run alongside it:
Fashion & product — Fashion photography and product photography.
E-commerce — E-commerce photography for site and marketplaces.
Motion — Collection video and Reels through video production.
AI-assisted production — Scalable look and background variations through PAM AI Studio in a hybrid workflow.
Yes. PAM Istanbul casts models through a network of local and international agencies. Fit models, editorial models and influencer casting all managed.
Both. Our Seyrantepe studio or Istanbul locations — historic areas, waterfront, modern backdrops — depending on your brand direction.
A mid-size collection (50–100 looks) typically takes 1–2 shoot days. Larger collections may need 3–5.
Yes. We plan shoots to deliver editorial, e-commerce and social media images from a single day on set.
Yes. Stylists and art directors work from your brand brief. Look planning, prop sourcing and set design all covered.
Yes. Collection video, Reels and digital campaign content can be shot on the same day as the photography.
Selected work connected to this service: Pierre Cardin.
Tell us about your collection, look count and season requirements and we'll map the production route, timeline and crew with you. Send your brief to [email protected] or reach the team on +90 530 267 49 29.
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